From Months to Days: How AI Is Rewriting Commercial Production

Join us for a behind-the-scenes look at how AI is transforming commercial production—and what it takes to build creative systems that actually perform.
Jethro Rothe-Kushel is the Founder & CEO of Ritual Ads, a studio using AI to take brands from concept to finished commercial in days—not months—while improving performance through rapid iteration and real-time analytics.

After more than 20 years producing major campaigns for brands like Google, Apple, and Amazon, Jethro saw firsthand how slow, expensive, and inefficient traditional production could be. Instead of accepting that model, he built something different.
At Ritual Ads, the commercial production process is reimagined end-to-end—using AI to move from storyboard to finished spot in days, not months, while enabling faster iteration, real-time testing, and stronger performance.

In this session, Jethro will break down how this approach works in practice, including:

• How AI is compressing the timeline of commercial production
• Why more iteration leads to better creative outcomes
• What a modern “creative + performance” stack actually looks like
• Lessons learned building and scaling a system designed for speed, consistency, and results

This is a practical, real-world look at how advertising is evolving—and what builders, marketers, creatives, operators, and investors need to understand to stay ahead.

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### About the Speaker

Jethro Rothe-Kushel is the Founder & CEO of Ritual Ads, a studio using AI to take brands from concept to finished commercial with speed, precision, and measurable performance.
He brings over 20 years of experience across film, television, and advertising, having produced major campaigns for leading brands including Apple, Netflix, American Express, Google, and Amazon. He is a former VP of the Producers Guild of America, representing thousands of top producers nationwide.
Earlier in his career, Jethro documented the lives of people experiencing homelessness in Los Angeles—work that contributed to major public funding efforts and long-term housing initiatives. That experience continues to inform his belief in storytelling as a force for real-world change.
Today, he leads Ritual Ads at the intersection of AI and storytelling, helping brands move faster while staying authentic and effective.

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Networking
Come early to connect with fellow founders, technologists, creatives, and community members. Friday Coffee Meetup is as much about the people in the room as it is about the conversation on stage.