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A $125 million NASA spacecraft was lost because two teams used different definitions of measurement.

Not a technical failure.
A definition failure.

In this week’s discussion, we explore the powerful axiom “Everything Gets Defined.” The words and meanings we assign to things—success, failure, opportunity, work, relationships—quietly shape how we think, what we see, and the actions we take.
When definitions change, outcomes change.

Join us for an eye-opening conversation about how definitions shape perception, influence behavior, and determine results—and how learning to intentionally define things can transform the way you approach challenges, decisions, and opportunities.

Because the most powerful question you can ask may simply be:
“How am I defining this?”

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