The Science Behind Messaging That Converts

How do you get the right message to the right person at the right time, and make it count? In this week’s event, we unpack how behavioural economics is reshaping how we craft and deliver messages that matter. From nudges to context-aware personalization, we’ll explore how behavioural insights can enable businesses to see measurable uplift from small, strategic changes.

We’ll look at real-world messaging examples from industries like hospitality and banking, to understand what works, what doesn't, and why. Learn how even micro-adjustments in your messaging approach can drastically improve engagement, cut waste, and deliver real return on investment.