Right Person, Right Offer, Right Time – Unlocking Marketing Efficiency with AI

In today’s market, throwing out blanket campaigns and hoping something sticks is no longer sustainable, especially for business where every campaign costs money, and every missed opportunity means wasted spend.

In this session, we unpack how to cut marketing waste using the ecosystem.Ai Platform Platform and Modules. By using modules like Spend Personality, Interaction Science, and Intelligent Sales, you can target customers who actually show intent and deliver the right offer at the right time.

We'll discuss how businesses can stop sending messages to disinterested audiences, and instead use behavioral based prediction and live interaction signals to find and act on real opportunities.