Open Discussion: Do Reward Programs Work For You?

Last week, we explored how AI is transforming financial service loyalty programs. In this week’s Open Discussion, we want to unpack loyalty programs from a customer-facing perspective. In this event, we welcome YOU to come and tell us what your experiences have been with loyalty programs - whether with your bank, your health provider, or even your favourite retailer. Let’s explore what makes a program truly engaging in 2025, and how behavioral insights are shaping the future of customer engagement.

This conversation will open the floor to share some real-world examples of micro rewards and personalized incentives, highlighting the ones that drive engagement as well as those that miss the mark. Join us to unpack how financial institutions can design loyalty strategies that feel personal, build trust, and deliver long-term value from the customer’s perspective.