December You vs July You: Understanding Your Spend Personality

This session explores how your Spend Personality shifts over time, influenced by life stages, emotions, and social rituals like holidays and paydays. We’ll connect behavioral science to customer engagement, showing how Spend Personality can be a gamified, dynamic tool for building healthier financial habits.

As customer personalities evolve, recognizing personality drift becomes critical. This allows organisations to distinguish between normal changes and signs of churn or financial distress. By understanding how spending behavior changes across the customer lifecycle, businesses can drive more meaningful, timely interactions.