Understanding Behavioral Design for AI Systems

This session explores how behavioral design can be effectively delivered through AI-powered platforms to create real-time, personalized journeys at scale.

Join our Behavioral Analyst, Jessica Nicole, as she unpacks how tools like the ecosystem.Ai Prediction Platform enable dynamic experimentation and optimization, using methods such as multi-armed bandits and timely triggers to deliver interactions tailored to individual behavior.

We’ll examine real-world case studies across industries and show how frameworks like EAST and the Make-It Toolkit make it possible to automate proven behavioral mechanisms without needing a full UX team.