Social Proof - If they don't trust you they won't buy from you.

We're starting up the Geekery again. This first meetup is going to focus on Social Proof.

But before we get into that, note that we're in an entirely new location. LeadPages has graciously allowed us to meet at their headquarters in downtown Minneapolis, which is fantastic. Food from Rusty's tacos is going to be catered in. The room is big - way bigger than our group is, but that's ok.

As always the first rule of the Geekery is that we don't sell our stuff to each other. We talk shop and help make each other better at selling our stuff to other people, but we don't sell our products and services to each other.

Here's how this event is going to go down:

It starts at 6:30. Plan on being on time or even slightly early because the doors are locked and whoever we have holding the door open is going to let it close shortly after the start time (think 5-10 minutes). If you're late, unless you have the number of one of the people in the event, you'll be locked out.

The first 15 minutes are going to be open networking. Use the time to catch up with friends or make new contacts.

Introductions will be next - nothing harrowing. Name, what you do, any big issues you're working through or questions you have (We'll come back to these during the group discussion).

Main Topic - Social Proof

One of the main problems with getting people to buy your stuff online (whether its services or products or information) is that people are terrified of feeling like fools. It can be paralyzing. The easiest way to overcome this objection is by providing an abundance of social proof.

We're going to discuss

• Reviews and Testimonials (how to get them and where to use them.)

• Proof Icons

• Photos that convey trust

• Social Signals

• SEO as Social Proof

• And more

Group Discussion - During this we discuss whatever topics the group wants to discuss. What will be the affect of Google eliminating ads on the right side of the SERP page? Is anyone using facebook lead ads effectively? Let's talk about it.

And then we keep talking until it's obviously time to stop.

Hope to see you there.