4 Ways To Get Your Business Seen By 30,000+ Targeted Readers, with Baila Lazarus

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Imagine how many more people would buy your product or service if you were seen as an expert in respected business publications, news programs and online channels. What if one hour of your time - or less! - could get you in front of thousands of people exactly in the market you're looking for?

Baila has read and heard thousands of story pitches and can tell you what grabs an editor's or producer's attention - and it's not what you might think. She's developed proven strategies to help businesses, marketers and PR specialists understand what editors, producers and online publishers really want to see in story pitches in the 21st century.

In this presentation you will discover:

• How to identify ALL your news angles and expertise - you'll be surprised at what you didn't know you know

• Editorial calendars - how to find them; how to use them

• The four different styles of email pitches

• Mistakes even experienced PR experts make

• Riding the wave of a trend

Baila Lazarus is an award-winning editor and journalist with more than 20 years' experience in the industry. She was the managing editor of BC's Business Examiner newspapers and features editor at Business in Vancouver for seven years and now teaches at Small Business BC.

Connect with Baila Online:

http://www.phase2coaching.com (http://www.phase2coaching.com/)

http://ca.linkedin.com/in/bailalazarus

https://www.facebook.com/phase2coaching (https://www.facebook.com/pages/Phase2Coaching/137681162923572)

http://www.twitter.com/bailalazarus

Here's what people are saying about Baila Lazarus!

"I have attended a couple of Baila's webinars, as well as seen her speak at the GetSetGo! Summit, and I can tell you that Baila knows her stuff. After using just a few of her techniques I have been very successful at pitching to the media including acceptance into Business in Vancouver's "Ask the Experts" section. I have since signed up for her full workshop and can't wait to see the results I will gain from taking my media pitches to a whole new level."

Andrew Seipp, Principal Consultant, Telclarity Telecom Consultants

"I can't believe the results I achieved after working with Baila. I had a one-time, one-hour session with Baila for advice on how to get my organization in the media. Following her advice, I prepared a pitch and only sent it to five media contacts. The result? My pitch got picked up by BC Business the next week and my organization will be featured in the magazine in the summer. If you want guaranteed results, I highly recommend you book a session with Baila."

Aisha Tejani, Social Media Strategist and Digital Content Writer

"I've been writing press releases for decades in the traditional format of a news story or feature. Then after Baila's workshop I tried her innovative method and was astounded at the results. Our groundbreaking ceremony for Vancouver Cohousing was covered in five publications, two TV newscasts and there are TV and radio documentaries to come."

Lorne Mallin, Communications, Vancouver Cohousing

"The morning after your workshop I pitched some journalists in response to a breaking news story in our sector. I used your advice on email structure and format. Two journalists replied by the next morning we made the front-page of a website used by our target buyers."

Matthew ReevesNudata Security nudatasecurity.com (http://nudatasecurity.com/)

"I highly recommend that everyone in business who wants to grow their business attend Baila Lazarus's "How to Get your Business into the Media" workshop. Baila makes what some think is a very stressful process a simple task when done right. She outlined, in a very easy to understand format, who to approach, what to say and how to say it. I am inspired because I am no longer fearful on how to approach the media. Thank you Baila. Love your professional, yet informal style. The workshop was fun!"

Pauline O'Malley, paulineomalley.com (http://paulineomalley.com/)

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