How to use Google Analytics For Maximum Performance, with Jose Uzategui

Details

Are you using Google Analytics just to count visits? The industry, the tools, and the way analysis is approached has evolved way beyond counting visits, you should too.

During this presentation we will be taking an overview of Google Analytics and some key features we can leverage to relate data to business goals.

Some of the questions to be explored are:

Is my implementation of Google Analytics correct? What are some of the reports most important for me? How do I identify email and other campaigns in my reports? What are Goals, why are they important, and how do I use them? What are some actionable strategies I can pull from my reports?

About Jose:

Jose Uzcategui is a Web Analyst and SEO at Cardinal Path and Google Seminars for Success instructor. He has led web analyses for a variety of industries using Google Analytics among other tools. In many cases Jose's diverse background in SEO, PPC and Conversion Optimization give a unique perspective helping prioritize the most relevant actionable recommendations available.

For more information:

Google Seminars for Success: http://training.cardinalpath.com (http://goo.gl/gJqSa)

Cardinal Path: www.cardinalpath.com (http://goo.gl/gjHsb)

Jose's Blog: www.joseuonline.com/blog (http://goo.gl/pZlpd)

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