Winning SEO using Schema Markup and Structured Data.
Details
Schema markup? Structured data? Sounds really complicated, overly technical and boring! And you would be only half right!
Using schema markup on your pages can increase click-thru rates, increase you rank and will undoubtedly put your content in the top 1% of "solid content" on the line since less than .03% of sites to date are using it.
Schema markup tells the search engines what your data means not just what it says.
The Google, the Yahoo and BING all LOVE schema markup. They invented it. They want to see it. We'll discuss the why, what and how of schema markup.
https://www.youtube.com/watch?v=CewJ-ihIqaM
Start wading in here:
http://schema.org/docs/gs.html#microdata_itemscope_itemtype
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What we discuss (Typically)
• Internet Marketing Fundamentals
• High Level Mindset and Strategy
• In the trenches techniques
• Search Engine Optimization (SEO)
• Pay Per Click Marketing (PPC)
• Social Media Marketing
• Online Advertising
• Analytics
• Split-Testing
• Email Marketing
• Copywriting
• Business Building
• Affiliate Marketing
• Ecommerce
• Consulting
• Internet Marketing Services
• Psychology of Sales
• Propaganda
The Rule: "Thou shalt NOT try to sell your stuff at the Geekery." If you see the people in the room as potential buyers for your products or services then don't come. The Geekery is a no selling event.
How the Event Typically Goes
• Event starts at 6:30. The doors open at 6:15 and lock at 6:40
• Catered Supper and Open Networking / Casual Discussion
• Main Topic Presentation
• Open Discussion - Bring up any questions or challenges and the group will help figure it out.