Schema markup? Structured data? Sounds really complicated, overly technical and boring! And you would be only half right!
Using schema markup on your pages can increase click-thru rates, increase you rank and will undoubtedly put your content in the top 1% of "solid content" on the line since less than .03% of sites to date are using it.
Schema markup tells the search engines what your data means not just what it says.
The Google, the Yahoo and BING all LOVE schema markup. They invented it. They want to see it. We'll discuss the why, what and how of schema markup.
