INNOVATION LAB

UPDATE: The Innovation Lab materials that the event speaker, Carla Brown, will be covering are posted on the seminar page (http://www.patentek.com/seminar/) of our website. Hope you can join us!

http://www.patentek.com/seminar/

If you describe your products and services as “innovative,” how do you deliver on that promise? In what measurable ways is your firm innovative?

Come score your organization’s current innovation efforts in seven areas. Then we’ll do hands-on activities to show how you could increase your score in each area. Learn techniques to:

• Coach yourself or your leadership to give an inspired “Commander’s Intent” or a clearly articulated statement about the MOST IMPORTANT WORK that needs innovation right now.

• Never brainstorm again, but instead use “stimulus mining” to generate innovative ideas in a way that doesn’t drain your energy.

• Accelerate ideas through focused events, an innovation pipeline and rapid prototyping.

• Use patents as a way to set and stretch goals.

Throughout the workshop, you get direct input on your current challenges through hot seats. We hope after the workshop, you’ll take the language and tools of Innovation Engineering to raise important questions with your leadership, team and clients. Because if you are not doing THE MOST IMPORTANT work, what’s the point?

Our seminar leader, Carla Brown, is an Innovation Engineering Black Belt. Her company, Press the Go Button (pressthegobutton.com), coaches organizations to deliver meaningfully unique products and services to market up to 6 times faster with reduced risk using the Innovation Engineering methodology. Carla's background is in digital marketing with almost 20 years of experience working with non-profits, small businesses and universities.

After Carla leads the innovation seminar, we will have an open forum with an opportunity for networking and planning of future events. There is no cost to attend and we hope to see you there.

The office entrance is in the Chevy Chase Pavilion through a set of double glass doors immediately adjacent to the T-Mobile Store. The doors will be locked so it would be helpful to arrive between 6:45 to 7:00 pm for an escort. If no one is there to greet you please call or text Kevin at 202 841-2406.

Date: Thursday, November 5, 2015 Time: 6:45 pm – 8:30 pm (note that the one direction on-street parking ban is lifted at 6:30 pm)

Location: 5335 Wisconsin Avenue, NW, Suite 440, Washington, DC 20015. The location is immediately above the Friendship Heights Metro Station on the redline.