Coding and UX for Growth Marketers

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• Do you really need Coding and/or UX skills to step up your Marketing?

• Are you a Growth Marketer but want to know what does it mean to acquire technical skills?

• Want to know what Growth Marketing means applied to a company?

Your customers are online, that's not a secret anymore. People's attention is the most scarce resource and understanding how your audience engage online is one of the most skills you can have. Nowadays, a marketer without technical skills is a journalist that doesn't even know how to write.

Andrew Chen said it best in his book Growth Hacking Marketing, “Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with "A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”


• 19:00 Welcome!
• 19:15 What's Growth Hacking and why technical skills are a must for Growth. With Ana Larrea ( Ironhack
• 19:30 UX driven Marketing, What, Why and How. With Vaida ( Strands (
• 20:00 How does Workkola power Growth with coding. With Giorgio from Workkola (
• 20:30 Networking.