UX Meets E-Commerce - 3 Israeli Case Studies
Details
Weston building, 1st floor auditorium
Get there with Waze: http://waze.to/li/hsv8wqczge
Or hitch a ride: http://goo.gl/wHgH3i (http://goo.gl/TAepQ4)
The Meetup will be in Hebrew and is free of charge
AGENDA
• 18:00 Gathering and networking
• 18:30 Opening Words and Introduction by Barak Danin, founder of UXI & Eyal Rosen, founder and head of the Israeli Ecommerce Executive Forum
• 18:45 Conclusions from an in-depth research: UX in Israeli eCommerce
In the last few months, UX researchers at Uniq UI held an independent research on 9 of Israel leading eCommerce websites. They focused on 3 business verticals: tourism, fashion and online supermarkets. The research included dozens of "undercover shoppers", many of which were recorded with eye tracking equipment. In his talk, Barak will share some of the research conclusions and a few practical recommendations which could improve UX and KPI's dramatically.
• 19:10 Going LoCo - designing for customers who wants to pay less
Ran Enoch, Daka90 Labs manager & VP online at Daka90 group
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Ran will present the process of creating and launching Daka90's new mobile brand. Loco ("crazy" in Spanish) application presents all the Low Cost airlines in a single application. He will cover main constraints and considerations on the road to unleashing a killer tourism app.
• 19:30 Plumbing the funnels - 3 stories about the flow to conversion
Ofer Shani, Founder of Marmelada market
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Marmelada Market has 2 main types pf users: buyers and sellers. Its interface, experience and KPIs are dealing with keeping both engaged. In his talk, Ofer will share 3 stories about real changes made on the site, and some conclusions about use cases, funneling and human behavior.