Invitation to Event: Propel Your PR with Smart Strategies , TAU, Feb 16, 6 PM
Details
Hi, Everyone,
We are happy to invite you to our upcoming event – Propel Your PR with Smart Strategies – an evening with Alan Weinkrantz (http://www.alanweinkrantz.com/) – legendary Startup PR / Communications Strategist --- plus a panel of local PR experts. This is a joint event of IsraelStartupNetwork (https://www.meetup.com/IsraelStartupNetwork/) and Shiluvim (https://www.linkedin.com/pub/shiluvim-club/4/93a/495) (Alumni Association of the Faculty of Engineering of Tel Aviv University),and will be held on Monday, February 16th at 6 PM at the Engineering School.
The exact venue (either the Rosenblat Auditorium OR Room 101 in the Classroom Building) will depend on the number of people registering for the event. So, please register early, and update any changes as soon as possible on the Meetup site.
The event is being sponsored by Rackspace (http://www.rackspace.com/), who, in addition to refreshments, will provide some great bonuses to eligible startups.
Agenda
18:00-18:30 - Registration and Networking
18:30-18:40 - Welcomes by ISN and Shiluvim
18:40-19:30 - Presentation by Alan Weinkrantz
19:30-20:15 - Panel Discussion and Q&A
20:15-20:45 - Networking
Note: We need to leave the building by 9 PM, latest.
Alan Weinkrantz
Alan’s “Above the Code” Series will focus on 5 simple and easy ways to succeed in your startup PR / Communications plans for 2015. Alan is a 30 + year PR pro, who has been part of Israel’s startup scene for 20 years, and has worked on major platform technologies that came from Israel including VoIP, WiFi, IPTV, the tablet PC, the firewall, and many other transformational technologies that are now mainstream.
Alan is sponsored by the Rackspace Startup Progam (http://www.rackspacestartups.com/), and has free hosting credits for qualified startups. Once you onboard with Rackspace, Alan offers additional free value-added services to help you get your communications headed in the right direction.
Following his presentation, Alan will be joined by a panel of PR and Marketing experts to discuss strategies for 2015. Audience Q&A will follow the panel discussion, and we invite you to send your questions in advance (arlene@tech-river.com). GET Professional advice, free of charge, from some of the most successful PR experts!
Panelists
Uriah Av-Ron established Oasis PR (http://www.oasis-pr.com/) to provide Israeli companies with a local partner to develop, write and implement public relations programs in the relevant US and int'l industry press in order to generate leads and grow their business. With a focus on ad tech, e-commerce, mobile and games, Oasis PR has secured press coverage for clients in The Wall Street Journal, The New York Times, The Guardian, AdAge, Adweek, MediaPost, AdExchanger, iMedia Connection, ClickZ, BizReport, Warc, Adotas, Econsultancy, Internet Retailer, Mobile Marketer, Mobile Marketing Magazine, Mobile Marketing Watch, TechCrunch, VentureBeat, GigaOM, The Next Web and more. Uriah has helped launch some of Israel's leading ad tech companies, including Quigo (acquired by AOL), Taboola, eXelate, Innovid and more.
Leron Kornreich is founder and chief strategist at Silicon Valley Communications (http://www.siliconvpr.com/), a tech-focused full-service PR agency representing some of the most exciting startups in Israel and Silicon Valley, including Sisense, Alpine Data Labs, CyActive and ClickTale. Leron worked as a television news reporter and video producer in NY, NJ and Los Angeles for ten years before moving to San Francisco, where she shifted her focus to high tech PR. Her writing has appeared in Fast Company, Time magazine and NJ's Star Ledger. She has a master's degree from Columbia University's Graduate School of Journalism.
Hayut Yogev is the CEO of Gaia-VSM (http://gaia-vsm.com/). Gaia specializes in building market strategies and marketing for technology start-up companies. Gaia's strategy process leads the companies to concentrate on the greatest opportunities to increase sales and achieve a breakthrough to international markets through the shortest and most effective route. During the last 7 years, Hayut worked with many Israeli start ups, amongst them: Tvinci, Timocco, Typemock, Visualead, DBMaestro, Whichit, Nipagesh, and many more. Before Gaia, throughout her 28-year career, Hayut held positions as VP Marketing and General Manager at a wide range of leading global and local companies and brands such as Nokia Israel ) part of the International marketing team(, Lipton, Energizer, Hain, Tami 4, many more. Hayut brings extensive experience in business management, strategic planning, marketing and commerce.
We look forward to seeing you all on the 16th.
All the best,
Arlene