The Perugina Cup: " Chocolate & Classic Cars" - Perugia Virtual Walking Tour

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Get ready to step back in time as we explore Perugia during one of its most charming and nostalgic celebrations—the Coppa della Perugina. Join us for a virtual walking tour that blends vintage elegance, racing history, and the irresistible allure of chocolate.

In the roaring 1920s, Giovanni Buitoni—visionary entrepreneur and owner of the iconic confectionery company La Perugina—created this international car race to promote both his company and his beloved hometown. The Coppa della Perugina quickly became a glamorous meeting point for car lovers, socialites, and speed enthusiasts from across Europe.
Today, the spirit of the race lives on as a re-evocative event reserved for historic cars built before 1965. On our virtual tour, you’ll stroll down Corso Vannucci, where splendid vintage cars parade in style, engines humming like echoes from the past. We’ll take you through the city’s historic heart, pointing out elegant palazzi, vibrant piazzas, and hidden corners alive with stories. Along the way, we’ll dive into the legacy of the Coppa, learn how Perugina became a symbol of Italian sweetness, and of course, stop for a moment to talk about chocolate—the true co-star of the show!
Join us and experience the elegance, energy, and flavor of Perugia during the Coppa della Perugina—from wherever you are in the world.

PRICE: How much does the virtual tour cost?
Our virtual tour is tip-based. We prefer a system where you don’t have to pay for a ticket in advance without knowing how the virtual tour is going to be, instead, you take part in the tour first and at the end, you decide the price based on your satisfaction. Support our cultural activities with a voluntary contribution. Your contribution will help us continue our initiative and support the guides. You can leave a tip here
Can’t watch our virtual tour live due to the time zone or are you unable to join us live? Register at the virtual tour and we will send you the recording hence you can watch it in your own time!
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