The Medici Family: Rise of a Florentine Dynasty – Part I

REGISTRATION REQUIRED! Click here to register

Step back into the early days of Renaissance Florence and discover how a family of visionary merchants and bankers rose from modest beginnings to become one of the most powerful and influential dynasties in Europe — the Medici.
Through an engaging presentation of slides**,** we’ll explore how their growing influence began to shape Florence’s art, politics, and architecture. You’ll hear about the ambitions, alliances, and vision that laid the foundations for the city’s golden age — an era when faith, wealth, and creativity merged into something extraordinary.
We’ll uncover how Cosimo de’ Medici, known as “the Elder,” built the foundation of the family’s power, not through force, but through intellect, diplomacy, and patronage. By supporting artists and architects like Brunelleschi and Donatello, he transformed Florence into a living workshop of artistic innovation and humanist ideals. His descendants, inspired by his example, continued to nurture talent and knowledge, helping the city flourish as the true cradle of the Renaissance.
From the family’s earliest residences to the monumental Palazzo Medici Riccardi, and from intimate chapels to grand public works, this virtual journey traces the first steps of a dynasty whose story is intertwined with that of Florence itself — a tale of opportunity, creativity, and vision that forever changed the course of history.

HOW TO JOIN:
The tour will be hosted on Zoom. To register, you are required to enter your full name (first and last name).After the registration, you will receive via email a personal link to access the virtual event. To protect your privacy, your camera will be disabled during the event.
The tour will last approximately 1 hour. At the end of the tour you will be given the chance to interact and make questions just like a live tour. The tour takes place in English!
PRICE: How much does the virtual tour cost?
Our virtual tours are tip-based and not free, they rely entirely on contributions from participants. This means we do not impose a fixed ticket price to join. Every participant is welcome to take part in the tour and decide how much to contribute based on their satisfaction and personal budget. You can leave a tip here: https://nextstop-italy.com/donation/
❗Please note❗: To ensure the sustainability of the project, we regularly monitor the donations received, based on participation in previous tours, and, if necessary, we may apply participation limits or suspend accounts.This is essential to maintain the quality of our tours, ensure fairness, and continue rewarding the valuable work of our guides.
Can’t watch our virtual tour live due to the time zone or are you unable to join us live? Register at the virtual tour and we will send you the recording hence you can watch it in your own time! Recordings are also tip-based, as they support our cultural project and the work of our guides.
Check out all our Italy Virtual Tours