Idea 2 Product - Building an Email Subscription Service

How do you turn a simple idea — like adding an email subscription feature — into real customer value?

In this session, we’ll walk through a practical case study from ITyDATA, where an email subscription service was treated not as a small website feature, but as a product.

We’ll explore the full journey:

• Defining the target persona
• Mapping the current customer journey
• Identifying the core problem
• Crafting a clear solution statement
• Designing the future-state journey
• Building the product and sprint backlogs
• Executing web and CRM development
• Delivering measurable value to customers

This session is ideal for

• product managers
• developers
• marketers
• CRM specialists
• product owners
• UX / UI designers
• Anyone interested in how structured thinking transforms ideas into outcomes.

Expect practical insights, real examples, and lessons learned from moving beyond the idea phase into execution and value delivery.