Name: The Vocabulary of Analytics: a Crash Course Introduction for Designers
Start: 2025-08-13T18:00:00-04:00
End: 2025-08-13T19:30:00-04:00
Location: Contemporary Arts Center

*This talk will provide designers with an overview of analytics, and how it provides additional insight into user behavior and needs*

Learning the vocabulary of analytics can increase a designer's comfort with understanding and using data, helping us to communicate meaningful information as well as better understanding your audience's behavior and needs. This talk will walk designers through an example of interaction data analysis, covering types of data, the process of analytics, tools used in data analysis, and how to continue learning more.

After this talk, designers will have the tools to share a common language of analytics as well as an understanding of how to leverage this data in your design process. This talk is perfect for designers who are curious about involving analytics in their work, or to get a better understanding of the data they encounter; no prior data experience is needed.

**AGENDA**
6:00-6:15 pm: Networking and Refreshments, with refreshments provided by TEKsystems Digital
6:15-6:30 pm: Announcements & Introductions
6:30-7:10 pm: Presentation
7:10-7:30 pm: Q&A and Wrap-up

**ABOUT OUR SPEAKER**
**Elizabeth Gilbert** is a Product Data Scientist at Duo, part of Cisco. She is passionate about using product data to empower users to have the best possible experience with technology. Previously, Elizabeth worked as a Product Data Analyst in healthcare administration automation, and as a Data Scientist in geospatial data.Elizabeth works remotely from Over-the-Rhine, where she also leads the Cincinnati Data & Analytics Meetup. She has a B.S. in Data Analytics from The Ohio State University. Outside of work, Elizabeth enjoys urban cycling and lindy hop.

**ABOUT OUR SPONSOR**
**TEKsystems Digital** is the Digital and Creative division of TEKsystems, a $4.1 billion, 34-year-old privately held staffing and advisory services firm. We partner with clients to augment, extend, accelerate, or transform their digital business strategies. We operate within 400+ digital marketing organizations with a Digital and Creative workforce over 1,700 strong. Additionally, our Global Services team brings global innovation and development centers that add an additional 1,500 to our digital delivery capabilities.

Cristine Cravens

Brandon Hicks

Nichole Chaney

Cincinnati Interaction Design Association (IxDA Cincinnati)

Technology

Web Design

Information Architecture

Interaction Design

User Experience

Usability

User Research

UX Design

Mobile User Experience

Digital Design

The Vocabulary of Analytics: a Crash Course Introduction for Designers

Big Data

Data Analytics

Contemporary Arts Center

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Cincinnati Interaction Design Association (IxDA Cincinnati)

The Vocabulary of Analytics: a Crash Course Introduction for Designers

Cincinnati Interaction Design Association (IxDA Cincinnati)

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