Bridging Physical and Digital Design: Where UX Meets the Real World

Ready to take your design skills off the screen and into the real world? The most memorable brand experiences happen when we seamlessly blend the digital and physical. We will walk you through our process of designing physical experiences powered by digital technology. We'll explore innovative uses of the latest interactive technology to show how you can apply familiar UX/UI principles to create truly impactful and engaging branded environments. You'll leave with a new perspective on what's possible when you design for both the physical and the digital.

Speakers
Mikaila Wenker and Ritesh Lala
Mikaila is an Associate Creative Director on the Experiences team in the Cincinnati office. Ritesh is a Technology Director and Creative Technologist of our Brooklyn office, leading the digital activations and content development for our client experiences. This power team has a combined 20+ years in experiential design and technology to educate and inspire the IXDA community.

Venue & Sponsor
Hyperquake is an independent creative strategy, branding, and experience design agency with a presence in Cincinnati, Brooklyn, Salt Lake City, and Portland. Hyperquake is made up of a team of storytellers and creators who solve innovation, experience, brand, and growth challenges for clients ranging from startups to global enterprises. They are known for their Experiential Storybuilding® approach, which focuses on creating immersive, branded experiences. In the spring of 2024, Hyperquake acquired Brooklyn-based Potion, further expanding their capabilities in digital experiences and technology.