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Making UX Measurable & Design Systems | March 10th

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Making UX Measurable & Design Systems | March 10th

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Topic 1:
Making UX Measurable

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Jay Tulloch | Director of Digital Customer Experience at Seera Group

Currently Director of Digital Customer Experience (UX:UI:Research), looking after several brands at Seera Group, the largest consumer travel company in the Middle East and North Africa.

Before joining Seera Group, he was Head of UX & Design at Metro Bank – the first UK challenger bank, UX Design Lead at Momondo Group, and he also worked at Sopra-Steria designing user experiences for the biggest digital transformation projects in the UK, fully utilising skills from his background in Product Design Engineering and specialism in Design for Human Factors at Brunel University.

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Topic 2:
Design Systems: Connecting Style Guides & Pattern Libraries with Frontend Architecture

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Batsirai Madzonga | Experience Design Lead at Ogilvy

Batsirai brings over 11 years' worth of experience as a design professional with a focus on digital executions. His Bachelor in Computer Science degree coupled with a lifelong passion for design and fine arts manifests into a best of both worlds approach to digital product design.

He joins Ogilvy as an Experience Design Lead, having spent a year at one of the largest banking groups in the Middle East, Emirates NBD, as its Design Systems Lead. It was there he oversaw the implementation of scalable, best-in-class product design methodologies for the whole banking group including retail and wholesale banking platforms, Liv Digital Bank, and E20. Digital Business Bank.

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Interaction Design Association (IxDA) Dubai
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