Name: Interaction Design Day 2024: New dimensions of Sound, Visualization, Agents
Start: 2024-09-26T17:30:00+01:00
End: 2024-09-26T21:30:00+01:00
Location: Else London

To celebrate IxDA's global [Interaction Design Day](https://www.ixdd.org/) (IxDD), we are hosting an event to explore new and emerging dimensions of Interaction Design.

We'll be featuring three sessions across Vehicle Sound Design, Knowledge Visualisation, and Intelligent Agents for Travel. We'll be starting earlier than usual, at a lovely venue in Wapping, so very limited tickets.

We charge a refundable fee of £10. Please see our [ticket refund policy here](https://docs.google.com/document/d/1011q0yqUr8qN0SWZauZnf2hdHyJLE1kITWW9A0IH0U0/edit?usp=sharing).

*Key sessions*
**Situating futuristic product sounds in everyday life**
Joe Sheldrick will share some of the sound design work he did for the Arrival bus, using VR to simulate the sounds in context of real life. Joe will take us behind the scenes of his process, the design challenges, and how he situated sounds that would align with Arrival’s brand, work in an everyday context of use.

**The Art and Craft of Visualizing Knowledge, Not Data**
In today’s data-driven world where information is more prevalent than ever before, communicating complex information effectively and impactfully is crucial. Learn how Valentina, an award-winning designer, creative director, and author, goes beyond standard charts, turning data into meaningful experiences that enhance knowledge. She’ll illustrate her approach to fostering understanding, connectivity, compassion, and action.

In this session, you’ll discover how to transform raw data into stunning and unique forms, be inspired about the far-reaching applications of data design, and reflect on data and design's role in shaping perceptions and acknowledging biases in your work

**Navigating the age of automonous AI agents**
In today's rapidly evolving digital landscape, autonomous AI agents are set to revolutionise how consumers interact with the internet. These AI-driven entities will act on behalf of consumers, making decisions, conducting research, and executing tasks independently.

EJ and David from [Else](https://www.elselondon.com/) will explore the future of autonomous AI agents and their impact on your industry through some R&D work they initiated at Else including subjects like AI Agents in Action and Designing for AI and Humans
\- \- \-

*Featuring:*
**Joe Sheldrick**
[Joe Sheldrick](https://www.linkedin.com/in/joe-sheldrick-15256018b/) is a music producer and sound designer with around 20 years of experience. His introduction to sonic branding began at [Arrival](https://arrival.com/topic/bus), a prominent electric vehicle company. There, he was instrumental in creating the unique sounds for their vehicles and products, composing over 200 pieces of music for their PR campaigns.
Since then he has continued to pursue sonic branding as a freelancer.

His musical portfolio is diverse, spanning from orchestral to club music and everything in between. He spent his early years producing a variety of club music under the alias Cellardore. Today one of his passion projects is called PonyArt. An alias to explore a blend of non-genre specific experimental but palatable music, as well as creating short films that connect to the music.
More at [https://www.cellardoreproductions.com/](https://www.cellardoreproductions.com/) Including music for adverts, sample packs, presets, mix and mastering services, 1-2-1 coaching and beta testing music software.

**Valentina D'Efilippo**
*Designer, Creative Director, Author, Apostrophe One*

[Valentina D'Efilippo ](https://www.linkedin.com/in/valentinadefilippo/)is a designer, creative director, and author known for her ability to connect people through data-driven experiences. Her notable works include "The Infographic History of the World" and "Britannica’s Encyclopedia Infographica," a children's encyclopedia that features engaging facts and infographics about various topics.

Passionate about education, Valentina offers coaching to corporate teams, lectures at institutions like Columbia Business School, and conducts Masterclasses. Her work has been exhibited internationally and is part of the permanent collection at the Weltmuseum in Vienna. In 2018, she was recognized as one of Campaign’s 30 Future Creative Female Leaders.

Check out her work at: [https://www.valentinadefilippo.co.uk](https://www.valentinadefilippo.co.uk)

**EJ Hornsby & David Friedmann, [Else](Else)**
[Else](Else) helps businesses across the world navigate significant moments of change through the successful introduction of new products and services.

[EJ](https://www.linkedin.com/in/emma-jane-hornsby-80b28729/) is an Experience Strategy Lead, where she combines her curiosity about human nature with innovation to help businesses stand out and serve their users better.

[David](https://www.linkedin.com/in/davidf98/) is a Senior Interaction Designer, and a BIMA 100 winner.

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Lori Ho

Boon Chew

Tanya Ahmed

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Interaction Design Day 2024: New dimensions of Sound, Visualization, Agents

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