"Everything has the potential to be incredible!" by Vitamins Design

Vitamins is an award winning Design and Invention Studio based in London, founded by an inventor, a designer and a magician. This talk will focus on how working in a team of diverse skills and expertise can create unexpected, but deeply relevant innovation, in fields ranging from product design, digital design and architecture.

In this talk, Clara Gaggero and Adrian Westaway from Vitamins will talk about how the studio tackled three projects which completely transformed ordinary objects: a user manual (http://vimeo.com/11784148), a blood pressure monitor and a calendar (http://vimeo.com/75500464).
They will describe the briefs given to them, and the explain design process they used to research and transform the ordinary into the extraordinary.

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Vitamins Bio

Vitamins is a design and invention studio based in London, working in the spaces between science, technology, business and wonder.

The studio was founded by Duncan Fitzsimons, Clara Gaggero and Adrian Westaway in 2007, and is built around their multidisciplinary backgrounds. By combining design, invention, engineering, magic and fashion they work with a diverse range of clients, delivering unexpected, elegant, deeply relevant solutions full of wonder. Their multidisciplinary process allows them to work seamlessly in both the physical and digital worlds, putting the experience at the forefront, and focussing on creating inventions that are inclusive and accessible to all people of all ages and abilities.

They have worked with Samsung, Blackberry, Nokia and Olympus on new innovations, have commercialised several of their own patents and inventions. Recently their Out of the Box project won the IxDA Interaction Award and was shown in the MoMA New York, and their folding wheelchair wheel won the Design of the Year award at the Design Museum, London.