VS. A conversation with Alan Cooper & Lavrans Løvlie

Welcome to an evening with the living legends that are Alan Cooper and Lavrans Løvlie!

Does the industry really need to distinct fields covering the same ground? Is the customer journey the be-all end-all of customer experience, why don't Interaction Designers just stick with wireframing, and what is the deal with personas anyway?

One wrote the book on Interaction Design (http://www.amazon.com/Alan-Cooper/e/B001IGLP7M/ref=sr_tc_2_0?qid=1435091849&sr=1-2-ent), the other wrote the book on Service Design (http://rosenfeldmedia.com/books/service-design/), and both have been instrumental in defining their respective fields though their work and thought-leadership. IxDA Oslo kicks off our fall sessions with what promises to be an unforgettable evening with two industry titans.

For this event we are switching the traditional talk-format with an interview-style setting where YOU ask the questions (through us) when registering for the talk here on Meetup.

About Alan
Alan Cooper co-founded Cooper (http://www.cooper.com/) in 1992. He is widely known for his role in humanizing technology through his groundbreaking work in software design.

He is also the author of the books About Face: The Essentials of Interaction Design (http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1118766571.html) (editions 1-4) and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity (http://www.amazon.com/The-Inmates-Are-Running-Asylum/dp/0672326140).

Widely recognized as the “Father of Visual Basic," Alan also created the goal-directed design methodology (http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-process.html) and invented personas (https://www.interaction-design.org/encyclopedia/personas.html) as practical interaction design tools to create high-tech products that delight user's sensibilities.

“The future,” Alan reminds us, “is right in front of us, unobscured by anything other than our inability to recognize it.”

About Lavrans
Lavrans Løvlie is the author of the book Service Design - From insight to implementation (http://rosenfeldmedia.com/books/service-design/) and a founding partner of Livework (http://liveworkstudio.com/).

At Livework Lavrans has been lead designer on service innovation projects for Samsung, the BBC, the UK Design Council, J&J, Telenor and The Norwegian Directorate of Health.

Lavrans has served on the committee responsible for the new British Standard for Service Design (http://shop.bsigroup.com/en/ProductDetail/?pid=000000000000339854) and been a board member of the Norwegian Design Council.

Lavrans has lectured and run seminars at the Interaction Design Institute Ivrea (Italy), Köln International School of Design (Germany), Oslo School of Architecture (Norway), University of Art and Design Helsinki (Finland), the Estonian Academy of Arts and Cranfield School of Management (UK).

“Great services," Lavrans says, "are what they do – not what they promise "