Jeff Sussna :: Designing and Operating User-Centered Digital Services

Please note: Due to a very long waiting list, we have changed the venue to Café Amsterdam.

Agile is not about writing code more quickly. DevOps is not about pushing things into production whenever. The Cloud is not about more scaling per hour. Lean UX is not about making more wireframes, faster. Service design is not about being nicer.

The point of all of these things, is to make your organization better understanding what's going on in the world around us, and fine-tune its response to changing circumstances, so we can deliver as much value as possible with the team and the resources we have now.

In this talk, Jeff Sussna will introduce the principles of Continuous Design, a cross-functional practice that interconnects marketing, design, development, and operations into a circular design/operations loop.

Continuous Design incorporates 21st-century design and IT methodologies within a comprehensive framework focused on helping customers accomplish their business and personal goals.

What will you learn?

In this talk, you'll get an introduction to how to:

• approach digital service as an integrated whole

• evaluate, adapt, and improve design and IT methodologies

• maximize quality throughout the design, development, and operations lifecycle

• create highly resilient and adaptable systems, practices, and organizations

Who should attend?

This talk is perfect of everyone who makes a living thinking about, creating, extending, improving, redesigning and repairing complicated systems. (That would be most of our members).

• Does your company have a product owner? Bring her along.

• Is your client struggling with Bimodal IT? Invite them, too.

• Are your colleagues fascinated by Design Thinking? Bring them too!

• Would you quit if you had to go back to waterfall? You should be here.

• Is DevOps the way forward? Yep, you'll enjoy this.

• Does Lean get it right (even if it's often done wrong?). Mark your calendar.

Want more? Attend the workshop

On Friday 9 October, Jeff will be teaching a workshop on Continuous Design. Please email fredrik.matheson@ixda.no for an invitation

About Jeff, the speaker

Jeff Sussna is an internationally recognized systems thinker and IT expert with nearly 30 years of experience leading high-performance teams across the Development/QA/Operations spectrum.

He is the author of “Designing Delivery: Rethinking IT in the Digital Service Economy (http://shop.oreilly.com/product/0636920033080.do)”. Designing Delivery explores the relationship between IT and business in the 21st-century, and presents a unified approach to designing and operating user-centered digital services.

Jeff is Founder and Principal of Ingineering.IT (http://ingineering.it/), a Minneapolis consulting firm that helps companies transform IT to meet the needs of 21st-century business. He has done work for a diverse range of companies, including Fortune 500 enterprises, major technology companies, software product and service startups, and media conglomerates.