Designing for Kids by Mathilda Engman/Toca Boca

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In this talk, you'll get to know

• Toca Boca’s story & philosophy

• How we design our apps together with kids

• Toca Boca’s design principles

About Toca Boca

Toca Boca is a play studio that believes in the power of play. Play for the sake of play. Play without rules, levels or predetermined outcomes. Play that unleashes kids’ superpowers.

Our team consists of experienced play designers, artists, programmers and marketers. Together we try to make products that kids love to play with. We started to put everything together in September of 2010, and our first products launched in March 2011.

We’ve since launched 30 apps that have been downloaded over 100 million times in more than 215 countries. We have offices in San Francisco, Brooklyn and Stockholm.

About Mathilda

Mathilda Engman is a artist & designer with a passion for character design. With a background in digital media with over 10 years of experience of creating interactive experiences. Graduated from Hyper Island in 2006.

The last 4 and half years she’s been with Toca Boca, starting out as a Lead Artist creating the visual vision & style for 10 of Toca Boca’s apps. The first app that she ever worked on was Toca Tea Party, that was released in 2011.

Spending 3 years as a Lead Artist and Studio Lead Artist at Toca Boca, she has now started up a Consumer Products Department for the company.