Ethical by Design :: Cennydd Bowles

Every business is now unique in using Lean Startup principles. Experimentation, evidence, and iteration are the new normal.

Done right, it’s a healthy, focused approach. Done poorly, it becomes twisted into absurd scientism: numbers trump all, and users are reduced to mere statistics.

Digital technology’s unprecedented scale brings serious ethical responsibility. How can we balance data-driven approaches with empathy and humanity? How do we help companies see users as more than means to achieve company goals? And how do we ensure our decisions benefit not only ourselves but our wider communities and the world at large?

About the speaker

Cennydd Bowles (http://www.cennydd.com/) is a recognized authority on digital product design, former design lead at Twitter, and author of the popular book Undercover User Experience Design (http://www.undercoverux.com).

Previously a successful UX designer, Cennydd broadened into visual and motion design to offer the full stack of digital product design services.

At Twitter, he led several redesign efforts including TweetDeck 3.0 ‘Evo’, putting Twitter “in line with major companies like Apple when it comes to design.” (GigaOm).

Workshop on Visual Design Essentials

We have a few seats available at Cennydd's full-day Visual Design Essentials workshop (http://bit.ly/1pXImgY), which takes place on Friday 13 May.