The Strategy Myth :: Joshua Seiden

Update: we're doing a full-day workshop with Joshua on Friday 12 August, and have a few spots available.

Learn more and get tickets at Eventbrite (https://www.eventbrite.com/e/mastering-lean-ux-with-joshua-seiden-tickets-25978063086)

People say Lean methods are not strategic – that they allow you to test your strategic ideas, but do not allow you to set strategy. This is a misunderstanding of both strategy and of lean methods.

Strategy is not, as some would hold, a detailed plan that you hand off to execution teams. Rather, it is a set of simple rules that both guide decision-making and at the same time, evolve in response to continuously changing circumstances. This means that in fact, strategy cannot exist without execution.

Lean methods unify idea-generation and idea-execution into a single whole, making them deeply strategic. What’s more, this Lean way of thinking about Strategy cascades—it works at all levels of the organization.

In this talk, Josh will show how you can frame a simple, clear strategy of surprising power, and use that strategy to connect each level of your organization around a guiding vision.

IxDA Oslo is delighted to welcome Joshua Oslo and MESH on Thursday 11th August, and we look forward to seeing you there!

About Joshua:

http://photos3.meetupstatic.com/photos/event/6/6/a/600_452521642.jpeg

Josh Seiden is a New York based designer and author who has been creating great technology products for more than 20 years—working in hardware and software, on consumer- and enterprise-based products, and in mobile, web, and desktop systems.

Currently an independent consultant, Josh was most recently a Principal at Neo, the design, strategy, and engineering agency that he co-founded. Earlier, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association. He is the co-author (with Jeff Gothelf) of “Lean UX: Applying Lean Principles to Improve User Experience" as well as "Sense and Respond" a book about leading digital organizations, due out in January 2017.

See what he has to say on Twitter: @jseiden