#128 :: How to let product lead the way (and not just execute)

As software is eating the world, a new breed of leadership defines the path for the most successful companies of today: Product leadership.

It makes sure the company builds products the users love on top of a technology infrastructure that handles scale and radical improvement over time. It does so through informal leadership together with all the other aspects of the company; design, software engineering, data science, business development, sales and operations - and it does so by having a defining impact on the company’s strategy and priorities.

In Norway, Product Management is still rather immature, in particular as a driving force all the way from the top of the companies.

Digital transformation implies transformation, not just the addition of digital, and product management is key to get this right.

In this talk, Espen Sundve, CPO at Kolonial.no, previously VP of Product Management in Schibsted Media Group and CPO/CTO in VG, will highlight key steps a company needs to take if it really wants to win in a user oriented tech world – using examples from Kolonial.no and Schibsted.