#121 :: Jay Meissner :: Assumptions Prohibited

Preliminary releases are commonly used for user testing and feedback. Typically, a beta contains most of the features while still being incomplete.

But who defined that feature set? And to which extent did you just sign up for core concepts, that might be impossible to roll back at a later stage? This talk provides deep insights into the user-research-driven design and development of Adobe XD, which is a re-imagined design tool, combining user flow, visual design, prototyping, testing and sharing of prototypes and specs into one app.

See how the XD team maps user engagement, rapid user validation, and iteration to an unparalleled release cadence that meets customer needs and business requirements. We’ll discuss the methodology enabling the team to ship monthly, production-ready releases to our users, while learning and improving our design. You'll learn how the Adobe XD team left their own assumptions at the door and has fundamentally changed the way product is being designed and developed at Adobe.

Jay is a Metalhead working on Adobe XD. Prior to joining Adobe, he designed and developed complex web apps and human friendly enterprise workflows with his own software company.

In his spare time Jay is building his own furniture. He runs IxDA Berlin (http://ixdaberlin.de) and OpenDeviceLab (https://opendevicelab.com), a nonprofit helping to establish and promote Open Device Labs to ultimately help the web and user experience forward.

Follow Jay on Twitter: http://twitter.com/klick_ass

Adobe XD workshop
Jay and his crew will be teaching an Intro to Adobe XD workshop on Thursday 15 March. Use the promo code "weloveixda" to get discounted tickets at http://bit.ly/ixda-oslo-xd-intro