Nº 138 :: UX Writing – An Introduction to Tools, Methods and Practices

UPDATE 24. February 13:00: we have now added 50 more seats to this meetup 🎉

Can’t make it after all? Please free up your ticket so another member can attend. Thanks!

Livestream: IxDA.no/stream

Welcome to our 138th IxDA Oslo meetup!

📝On the agenda 📝

:: 18:00—18:30 ::
WELCOME, SNACKS & MINGLING
While we run around and get the final pieces in place for the event, you can grab a seat, have a snack and chat to our other lovely attendees.

:: 18:30—18:35 ::
Opening remarks

:: 18:35—19:20 ::
JOSEFINE VALLE & VILDE REICHELT
From Microcopy to Content Strategy: How UX Writing Found Its Feet at Bakken & Bæck

As a fairly new discipline, UX writing is beginning to grow into its own. Is copy just another styling tool, or an essential building block when developing digital products? Josefine and Vilde will give you a peek into their process of creating a role for the written word, and our methods, reflections and ambitions for UX writing at Bakken & Bæck.

:: 19:20—19:35 ::
Break

:: 19:35-20:20 ::
JANE RUFFINO
Talking Ourselves Into It: Design and Power in UX writing

When we use language in products and services, we express our values, both what we’ve inherited and what we intend to act on. Words can help people feel like something is made just for them, and they can marginalize others as ‘edge cases’.

This talk will look at why UX writing isn’t just the latest new design title, it’s also essential to the way design shapes the world. That’s why we’ll also look at some of the truly hard questions that come up when we as designers come face-to-face with the limits of our power to make the world, not just more inclusive, but more just. What happens to our words then?

↓↓↓↓ OUR SPEAKERS ↓↓↓↓

JOSEFINE VALLE is a copywriter schooled in creative writing, advertising and literary science. She previously worked at ANTI with clients such as Netflix, DNB and Telenor, and has experience from culture journalism, events and publishing.

VILDE REICHELT holds a masters degree in linguistics, specialization in semantics. Before coming to Bakken & Bæck, she developed language for the Norwegian Google Assistant, and worked with Schibsted, UiO and the Norwegian National Library.

JANE RUFFINO is a content designer, UX writer, strategist, and researcher based in Stockholm, Sweden. She’s been writing for digital platforms since the 1990s, and her professional experience includes documentary production, journalism, content strategy, adult education, and design practice. Jane is a frequent speaker and workshop facilitator at conferences and events around Europe, and she’s completing her doctorate in the archaeology of digital worlds at Södertörn University in Stockholm.

CAN'T MAKE IT IN PERSON?
Watch the event live on ixda.no/stream or on facebook.com/ixdaoslo