Website Optimization

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates for this series are simply placeholders at the moment. We are working on our 2026 schedule, and adjustments are forthcoming. 2. Each class in this series has an attendance fee. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. 4. As the Etch toolset evolves, so too will the class outline below. **Introduction:** Our Site Building with Etch class provides detailed instructions on the philosophy of the Etch development framework, as well as in-depth, hands-on instruction on using the Etch environment and associated tools. Anyone familiar with Kevin Geary and the Digital Gravy set of products will tell you that they offer ground-breaking approaches to professional WordPress site development. As we write this, the Etch toolset and environment are rapidly taking shape, with weekly quantum leaps forward in WordPress development methodologies. As early investors in the Etch product offering and its development process, we are actively testing and evaluating the toolset as it takes shape. We are beyond excited to see how WordPress site development is being modernized, and can't wait to bring this course set to you. It will be a paradigm shift in page and site development within WordPress, as well as moving your development mindset light-years forward. Join us as we explore Etch and dive deep into development approaches that will genuinely elevate your craft as a website developer and agency provider. Scalable, responsive, compliant websites are now within easy reach, and Etch provides both the platform and toolset to take you there. **The breakdown of the 10-class series is as follows:** * Class 01 - TBD * Class 02 - TBD * Class 03 - TBD * Class 04 - TBD * Class 05 - TBD * Class 06 - TBD * Class 07 - TBD * Class 08 - TBD * Class 09 - TBD * Class 10 - TBD Throughout the class sessions listed above, we cover the following key areas of web development with Etch: * **Introduction to Etch Interface:** * Familiarization with the toolset's layout and understanding how to navigate and interact with its various components. * **Visual Site Building:** * Techniques for creating layouts using Etch's interface, incorporating sections, divs, containers, and elements to build semantically correct page structures. * **Styling and Design:** * Utilizing Etch's styling approach to customize elements, apply global CSS classes for consistent design, and leverage features like Flexbox and CSS Grid for responsive layouts. * **Dynamic Content and Custom Fields:** * Integrating dynamic content from custom post types and custom field plugins (like ACF, Meta Box, and even built-in fields) to build data-driven websites. * **Component Building:** * Creating and managing reusable components for headers, footers, post type layouts, and other site-wide elements. * **Performance Optimization:** * Understanding how Etch contributes to fast-loading websites and implementing performance best practices. * **Advanced Features:** * Depending on the class level, it might delve into advanced topics such as conditional logic, interactions, and custom code integration to enable more complex functionality. The series aims to equip participants with the skills to efficiently build, customize, and maintain WordPress websites using Etch, catering to both beginners and experienced web developers alike.

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates listed for this series are about 95% reliable. We are completing our 2026 schedule as we speak, so minor adjustments are still occurring. 2. Each class in this series has an attendance fee, though this first offering is free on a first-come, first-served basis. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. **Introduction:** HTML5 is the foundational technology for modern web development, serving as the standard markup language for structuring and presenting content on the World Wide Web. Developed through a collaboration between the World Wide Web Consortium (W3C) and the Web Hypertext Application Technology Working Group (WHATWG), HTML5 provides a robust system of elements (tags) that tell a browser how to display text, images, and multimedia in a clear and meaningful way. It works in concert with Cascading Style Sheets (CSS) for presentation and JavaScript for interactivity, forming the core technology stack for virtually all websites and many web applications today. One of the significant advancements of HTML5 is the introduction of powerful new features and elements designed to improve functionality and simplify development. Key additions include native multimedia support via the \ and \ tags, allowing developers to embed media without third-party plugins. It also offers new form controls for better user input, such as date and email types, and introduces web storage capabilities to store data offline for enhanced performance. These features streamline the process of building rich, interactive web experiences. A significant focus of HTML5 is enhanced semantics and better structural organization of content. New semantic elements like , , , , and \ provide meaningful structure to documents, which aids in search engine optimization (SEO) and improves accessibility for assistive technologies. These elements define different parts of a webpage (e.g., a header for the top, a nav for navigation links, a footer for the bottom), making the code more readable and understandable for both developers and machines. This emphasis on clear structure helps in creating more logical and maintainable websites. Developing websites in today's competitive environment requires taking advantage of every technique you can to get the maximum exposure possible. Our HTML5 class will not only show you what's new in the HTML specification, but also the best way to develop optimized web pages that get the attention your client and/or company requires. **The breakdown of the four-class series is as follows:** **Class 1: Introduction to Web Structure and Basic HTML5** This class introduces the core concepts of web development, the history of HTML, and the fundamental structure of an HTML5 document. * **Topics**: * **Web Architecture Overview**: How browsers, servers, and web pages interact. * **HTML Fundamentals**: Understanding elements, tags, and attributes. * **Basic Document Structure**: Using !DOCTYPE html, html, head, and body. * **Text Formatting**: Headings (h1 to h6), paragraphs (p), and text-level semantics (e.g., strong, em, br). * **Lists and Links**: Creating ordered (ol) and unordered (ul) lists, and linking between pages using anchor tags (a). * **Activity**: Students create a basic personal webpage containing text, a list of hobbies, and a link to an external website. **Class 2: Semantic HTML5 and Multimedia Integration** Class 2 focuses on modern HTML5 elements that provide meaning (semantics) to content, improving accessibility and search engine optimization. It also covers adding images and multimedia. * **Topics**: * **Semantic Elements**: Understanding and implementing elements like header, footer, nav, section, and article. * **Images**: Adding images using the img tag and attributes like src, alt, width, and height. * **Multimedia**: Embedding audio and video content using the audio and video tags. * **File and Folder Structure**: Best practices for organizing project files and managing file paths. * **Activity**: Students refactor their Class 1 project to use a proper semantic layout and add an image and a link to a video file. **Class 3: Forms and User Input** This session is dedicated to building interactive HTML5 forms, which are essential for capturing user data and input. * **Topics**: * **Form Basics**: Using the form element, action and method attributes. * **Input Types**: Exploring various input types (e.g., text, password, checkbox, radio, date, submit). * **Form Elements**: Utilizing label, textarea, select, option, and button. * **Client-side Validation**: Implementing HTML5 validation attributes like required, minlength, and pattern. * **Activity**: Students build a complete contact form with different input fields, radio buttons, and basic HTML5 validation. **Class 4: Introduction to CSS3 and Basic Styling** The final class introduces Cascading Style Sheets (CSS) to style the HTML content and make the web pages visually appealing and accessible. * **Topics**: * **CSS Fundamentals**: The role of CSS, selectors, properties, and values. * **Integrating CSS**: Using inline, internal, and external style sheets. * **The Box Model**: Understanding margin, padding, border, and content for basic layout. * **Basic Styling**: Changing colors, fonts, and text alignment. * **Accessibility Basics**: Identifying principles of web design usability and accessibility, including ARIA labels. * **Activity**: Students apply an external CSS file to their Class 3 form project to style the layout, colors, and fonts, culminating in a well-structured and styled webpage.

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

**PLEASE READ THE FOLLOWING IMPORTANT NOTES:** 1. The dates listed for this series are about 95% reliable. We are completing our 2026 schedule as we speak, so minor adjustments are still occurring. 2. Each class in this series has an attendance fee, though this first offering is free on a first-come, first-served basis. 3. Each class, from BOTH a sign-up and fee perspective, is a separate entity. **Introduction:** HTML5 is the foundational technology for modern web development, serving as the standard markup language for structuring and presenting content on the World Wide Web. Developed through a collaboration between the World Wide Web Consortium (W3C) and the Web Hypertext Application Technology Working Group (WHATWG), HTML5 provides a robust system of elements (tags) that tell a browser how to display text, images, and multimedia in a clear and meaningful way. It works in concert with Cascading Style Sheets (CSS) for presentation and JavaScript for interactivity, forming the core technology stack for virtually all websites and many web applications today. One of the significant advancements of HTML5 is the introduction of powerful new features and elements designed to improve functionality and simplify development. Key additions include native multimedia support via the \ and \ tags, allowing developers to embed media without third-party plugins. It also offers new form controls for better user input, such as date and email types, and introduces web storage capabilities to store data offline for enhanced performance. These features streamline the process of building rich, interactive web experiences. A significant focus of HTML5 is enhanced semantics and better structural organization of content. New semantic elements like , , , , and \ provide meaningful structure to documents, which aids in search engine optimization (SEO) and improves accessibility for assistive technologies. These elements define different parts of a webpage (e.g., a header for the top, a nav for navigation links, a footer for the bottom), making the code more readable and understandable for both developers and machines. This emphasis on clear structure helps in creating more logical and maintainable websites. Developing websites in today's competitive environment requires taking advantage of every technique you can to get the maximum exposure possible. Our HTML5 class will not only show you what's new in the HTML specification, but also the best way to develop optimized web pages that get the attention your client and/or company requires. **The breakdown of the four-class series is as follows:** **Class 1: Introduction to Web Structure and Basic HTML5** This class introduces the core concepts of web development, the history of HTML, and the fundamental structure of an HTML5 document. * **Topics**: * **Web Architecture Overview**: How browsers, servers, and web pages interact. * **HTML Fundamentals**: Understanding elements, tags, and attributes. * **Basic Document Structure**: Using !DOCTYPE html, html, head, and body. * **Text Formatting**: Headings (h1 to h6), paragraphs (p), and text-level semantics (e.g., strong, em, br). * **Lists and Links**: Creating ordered (ol) and unordered (ul) lists, and linking between pages using anchor tags (a). * **Activity**: Students create a basic personal webpage containing text, a list of hobbies, and a link to an external website. **Class 2: Semantic HTML5 and Multimedia Integration** Class 2 focuses on modern HTML5 elements that provide meaning (semantics) to content, improving accessibility and search engine optimization. It also covers adding images and multimedia. * **Topics**: * **Semantic Elements**: Understanding and implementing elements like header, footer, nav, section, and article. * **Images**: Adding images using the img tag and attributes like src, alt, width, and height. * **Multimedia**: Embedding audio and video content using the audio and video tags. * **File and Folder Structure**: Best practices for organizing project files and managing file paths. * **Activity**: Students refactor their Class 1 project to use a proper semantic layout and add an image and a link to a video file. **Class 3: Forms and User Input** This session is dedicated to building interactive HTML5 forms, which are essential for capturing user data and input. * **Topics**: * **Form Basics**: Using the form element, action and method attributes. * **Input Types**: Exploring various input types (e.g., text, password, checkbox, radio, date, submit). * **Form Elements**: Utilizing label, textarea, select, option, and button. * **Client-side Validation**: Implementing HTML5 validation attributes like required, minlength, and pattern. * **Activity**: Students build a complete contact form with different input fields, radio buttons, and basic HTML5 validation. **Class 4: Introduction to CSS3 and Basic Styling** The final class introduces Cascading Style Sheets (CSS) to style the HTML content and make the web pages visually appealing and accessible. * **Topics**: * **CSS Fundamentals**: The role of CSS, selectors, properties, and values. * **Integrating CSS**: Using inline, internal, and external style sheets. * **The Box Model**: Understanding margin, padding, border, and content for basic layout. * **Basic Styling**: Changing colors, fonts, and text alignment. * **Accessibility Basics**: Identifying principles of web design usability and accessibility, including ARIA labels. * **Activity**: Students apply an external CSS file to their Class 3 form project to style the layout, colors, and fonts, culminating in a well-structured and styled webpage.

Dinner and dancing