Jax Tech - eCommerce Brands in Jax

We are kicking off the 2025 learning sessions back at MOSH, with the topic of “eCommerce Brands” that are based right here in Jacksonville.

Hear from a range of eCommerce founders and operators that have faced the challenges of building a brand online, sourcing the right products, selling on your own and on marketplaces, and how to grow a successful eCommerce brand into a thriving business.

You will hear about owning the Amazon buy box, building brands in parallel, scaling your fulfillment operations, surviving away from Amazon and protecting your brand, and how one of the largest local eCommerce brands grew up in the online world and continues to thrive today.

Speakers for this event include:
Natural Life
Patti Hughes, Founder, CEO, & Creative Director
A true Jacksonville success story for brand building, Patti will share the story of how the brand started, many of the growth challenges they have overcome, and the current opportunities in the tech-enabled landscape of eCommerce today. Learning about the cutting edge fulfillment center in Jax, the challenges of continued rapid growth and scale, and the next set of challenges and opportunities should be enlightening for anyone working in the eCommerce space or building and scaling their own business.

HC Brands
Bryan Croft, Owner & CEO
What does it take to build and scale multiple brands simultaneously? Bryan will share his experience at how to market and differentiate across brands, scaling in multiple directions at once, and how to capitalize on new opportunities in the eCommerce market.

Boob-eez
Carlie Christenson, Founder & CEO
From childhood inventor to brand-building career, Carlie will share the entrepreneurial journey that led her to create a brand new product herself and bring it fully to market. Anyone looking to be an entrepreneur and product creator will gain insights and inspiration from her story and experiences so far in bringing her product and brand to life.

Atlas Brands
Shane Campbell, Co-Founder & CEO
As a high volume seller of competitive CPG (Consumer Packaged Goods) brands, Shane can share tips, tricks, and mistakes about how to build large online sales volumes. How do you identify product opportunities, develop them, and position brands of everyday commonplace products for high volume sales in the most competitive categories? Anyone trying to compete in eCommerce and leveraging Amazon will take away valuable lessons and insights.

After the sessions join us for a party with DJ Castronaut spinning beats and hanging out with great people in our own private MOSH experience. Bartenders from the Volstead (www.thevolsteadjax.com) will be joining us as usual to keep the afterparty lively.

As always, a HUGE thank you to our sponsors that make these events possible:

• SourceFuse (www.sourcefuse.com) - Building digital ideas, processes, and products
• KMMT Capital (www.kmmtcapital.com) – Supporting Jacksonville and entrepreneurs through investment and advice
• ForSale by Plus (www.forsalebypl.us) - Finding and selling homes in Jacksonville, and spinning DJ tunes on the MOSH rooftop
• Minty (www.minty.com) - Providing shopping deals online and pouring Minty Juleps at the event bar

Looking forward to seeing you there, and feel free to share with anyone that might be interested in this event and topic.
Agenda:

• 5:30: Networking happy hour in MOSH
• 6:45-8pm: Speaking sessions in the planetarium
• 8-10pm: Private MOSH DJ afterparty