Using JTBD to Create Landing Pages that Convert

I'm super excited about the first event of 2021. It takes Jobs to be Done theory that we've explored in previous meet-ups and shows how to practically use it to drive customer growth using landing pages.

As practitioners, you know how impactful the Jobs framework is for tapping into your customers' unconscious motivations. In this interactive workshop, Nopadon will show you how to use your insights from JTBD interviews to create landing pages that speak to your customer's outcomes and overcome their anxieties so that you can boost conversion by 2X - 10X.

Also, Nopadon will run you through a method of comprehension testing and proposition testing that will quickly and easily de-risk your effort and campaigns without big budgets or fancy software.

You'll learn:

• How to convert jobs insights into killer landing page copy
• How to create effective landing pages in 15 mins.
• How to effectively use the Four Forces to increase conversion
• How to quickly spot and overcome comprehension issues
• How to quickly find your winning proposition without buying a ton of traffic.

This will be a Zoom webinar with chat enabled so the group can interact.

I'm really excited to have Nopadon join us. I've worked with him in the past and he is truly unique in what he does. If you work in product, strategy, design or marketing, launching new propositions or startup ventures, you'll get a ton of learnings from this.

About Nopadon
I'm Nopadon! I'm a digital marketer with 20+ years of experience. After 10+ years doing inbound and SEO, I've spent the past 4 years using JTBD to help startups accelerate their growth. I'm currently a partner at StartUp Core Strengths, where we help Seed and Series A teams create their scalable and repeatable growth playbook.

The event will be recorded and shared on YouTube. Links, content write-ups and follow-ups are sent via my newsletter and blog: https://humanising.co/archive/