What we're about

The JTBD community is bubbling these days, and several approaches come up, depending on where you look. Everyone is a bit unclear on “the jobs to be done way”. Because no one way exists. And that’s a good thing!

Jobs *theory* is precisely that: a theory, that helps us create insights and make decisions about the solutions we design and build. But you don’t care about all that.

You’re also looking to make #JTBD **actionable**. Something we can *work* with, something useful that sparks energy and creative ideas. Right?

Enter the #JTBD·CPH Meetup group. Bright people like you are getting together to share ideas, examples and tools to upgrade — not replace — their approach to service design, product strategy, marketing and customer research. Let’s talk :)

Past events (5)

JTBD in Your Daily Work


Using Jobs to Guide Strategy and Design


Mapping the Job to be Done


Hands-on with JTBD

Mærsk Growth