What we’re about
Jobs-to-be-done is getting more and more attention and is promising to fix some of the shortcomings of the existing research methodologies. There's quite a lot of theory around for this approach, but it misses practical examples and opportunities to exercise.
The purpose of this meetup is to build a community of interested people, which...
... discuss different aspects and approaches of JTBD
... offer a platform to take first steps with this promising research approach.
... share experiences, insights and tools
Design thinkers, lean startupers, product developers or digital strategists are invited to participate, learn and contribute, how JTBD can complement the existing toolbox. The meetup is informal and will be held either in English or German, depending on the participants.
