Media Training Master Class

Are you and your clients able to respond to the media with complete confidence? Can you ace a national TV interview without breaking a sweat? Do you want to strategically shape and better control the message that journalists are spreading?

Being effectively media trained, or understanding how to guide a client through the experience, can be the difference between appearing incompetent or adding value as industry-leading experts. Being well trained not only impacts appearances but also turns you into a more effective communicator across all aspects of your career.

Poor preparation can lead to key messages being miscommunicated or credibility being damaged — resulting in massive loss to brand value and public trust. A well-managed media appearance, however, can create soundbites that generate positive headlines, boost sales, or generate huge gains in awareness for your product, service, or cause.

Taking a unique value-centric approach to media training, TOP Global CEO Ben Kaplan will draw upon his experience doing 5,000+ media interviews — and hundreds more media training sessions with TOP clients — as he delivers an online master class full of techniques, tips, and tricks on how to handle your next media interaction with confidence, clarity, and panache. Topics will include:

• The 5 B’s of successful media interviews

• Understanding the 4 types of interview questions and the 4 possible answer categories

• How to adopt a value-delivery approach that puts the audience first

• How to create soundbites that the journalists will love and social media will quote

• How to drive and direct the interview

• How to adapt for different mediums, including broadcast, print, and online

• How to navigate the new rules since COVID-19, including home interview setup

• How to handle the toughest or most surprising questions

Kaplan will explore real-life examples as he equips you with the tools needed to turn every interview into PR and marketing success.