The New Rules of Influencer Marketing

Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?

In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.

Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it?

During this webinar, Kaplan will key topics such as:

• How to score potential influencers against key objectives
• How to structure an influencer campaign for more ROI
• Why the pandemic has made influencers more open to new creative kinds of brand deals
• Why influencer marketing is a team sport
• How to layer multiple influencer tiers in one campaign
• How to scale an influencer relationship program
• How to use data to deliver real value to influencers
• How to leverage influencer blueprints for creative content
• How to measure results and reward performance

We’ll also examine some of the most successful influencer marketing campaigns in recent memory that have leveraged these new rules and made a huge impact because of it.

TARGET AUDIENCE:

• Major B2C brands that need to drive awareness, consideration, and purchase of their products
• Major B2B brands that need to accelerate their sales cycle and become industry thought leaders
• Startup founders and entrepreneurs who need to get more with less budget
• Anyone who wants to accelerate their growth with a new approach to influencer marketing