Market Basket Analysis using R

We are looking forward to the November edition of the Karachi R User Meetup, sponsored by Stat Devs and R Consortium

Schedule:
9.00 pm: Announcements & Speaker Introduction
9.05 pm: Presentation
9.50 pm: Q/A

About the Talk:
This month, we are thrilled to welcome Muhammad Saad Khalid, an experienced data scientist and analytics professional, who will deliver a compelling talk on using R to unlock valuable insights for marketing through Market Basket Analysis. Market Basket Analysis is a powerful technique widely used in the retail and e-commerce industries to understand consumer behaviour, identify purchasing patterns, and ultimately drive strategic marketing decisions.

In his talk, Muhammad Saad Khalid will showcase how R can be harnessed to perform Market Basket Analysis using real-world data pulled directly from Google Analytics. Attendees will get a firsthand look at how to set up and leverage Google Analytics data through the API and how R can process and analyze this data effectively.
You’ll learn practical approaches to using R for analyzing purchasing patterns, gaining insights into common product combinations, and discovering data-driven opportunities to improve marketing strategies. This knowledge is invaluable for anyone working in or aspiring to work in data-driven marketing, as it equips you to make impactful, evidence-based decisions that can influence customer behaviour and drive revenue growth.

Whether you’re new to R or looking to deepen your expertise, this talk will provide actionable insights and hands-on techniques that you can apply in your projects or within a professional setting.

Join us for an engaging session that bridges data science with practical marketing solutions—don’t miss the chance to elevate your analytical skills and expand your professional toolkit!

We look forward to seeing you there!