eCommerce Primer - Part 2

Presentation

What is better than our eCommerce Primer, Part 1? Part 2 of course. Join us in the Conference room at 6:30pm, November 2.

Our eCommerce Primer, Part 1, was very popular, and now Part 2.

We’ll look at four key aspects of a successful eCommerce business: shipping, payments, personalization, A/B testing.

Amazon has set customers' expectations VERY HIGH for quick delivery. How do you balance fast shipping or free shipping (and the costs thereof) with customer expectations? Considering payments are the lifeline of your business, it’s critical you understand this area, along with PCI compliance. The Internet can be impersonal: so how do you deliver a tailored experience to your visitors? In this same vein, A/B testing has proven itself over and over again. Using Google Optimize, you can easily begin changing elements on your website.

Don’t miss out on this meet-up as Joseph Maxwell continues Part 2 of eCommerce Primer.

Please note that the front meeting room is not available. We are using the Conference room at the library for this meet-up.