How to sell Programmatic Advertising

Conversation starts promptly at 8 am - join early for bagels, coffee, and networking.

Our first Meetup is all about the buzzword at the moment in the marketing and advertising industry, and that is programmatic. Not only is it a hot topic, it's also often lost-in-translation. Even c-level and senior management admit to not understanding programmatic advertising. Not to mention, everything is changing so quickly - it's hard to keep up.

That's why I'm excited to announce our first guest speaker Mr. Erik Requidan, from Intermarkets. Erik understands that the media landscape is always evolving, and makes an effort to evolve with it. Advertisers, agencies and publishers need more tools than ever. He helps companies find them, employ and deliver effective results.

As a standout leader in building digital sales, operations, marketing and development teams, Erik strives to be an innovative developer of new communications models that achieve measurable and impactful experiences.

Key takeaways from this Meetup are:

• Who are the key players in programmatic
• What are the major roles in the programmatic space (DSP, SSP, etc.)
• How to describe programmatic to a client
• Better yet, how would you describe programmatic to your grandparents
• How to effectively sell the value of programmatic
• Best practices when negotiating a programmatic sale

All of this great content will follow with networking!

Hope to see you there,
Maddy