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Details

Hosts: Supersonic Playground ✈️
Location: Online with a cuppa ☕️
Date: Wednesday 17th March 📆
Time: 5:30 PM ⏰

Theme: Creative Writing ✍️
Speakers: Sleeping Giant Media / The Spark Agency & And So She Thinks

Agenda
5:30 - online arrival
5:40 - Supersonic Playground welcome
5:45 - Introductions
6:00 - Francesca from And So She Thinks
6:25 - BREAK
6:35 - Ben from Sleeping Giant Media & The Spark Agency
7:00 - Q&A
7:30 - Event close

Joining Details: https://zoom.us/j/91004732251?pwd=ZnlNQXRBU3ZlYUcrU3FqN2pZakZzQT09

Meeting ID: 910 0473 2251
Passcode: 741581

--------- Speaker 1: Francesca @ And So She Thinks ---------

🎙 Francesca Baker - And So She Thinks
www.andsoshethinks.co.uk
www.twitter.com/andsoshethinks
www.instagram.com/andsoshethinks
07877461555

📝 Creative writing for business purposes
We tend to put creativity in one box, and communication in other. When we’re earning a living from our writing, writing for business, engaging with corporate clients, there’s something about the involvement of transactions, and well, money, that sucks the life out of words and takes away all creativity. It doesn’t have to be this way. All communication should evoke some kind of reaction, be it educative, informative, entertainment or emotion. This can’t happen unless there’s a bit of passion behind the words. A bit of creativity. Some life. It can be so easy to stick to the same formulas and language, yet this not only doesn’t benefit the client in the long run, it makes your working life a little bit dull.

Here’s what you'll learn

  • Why thinking creatively matters
  • What you can learn from poetry and stories for business writing
  • Tools and techniques to enhance your communications

--------- Speaker 2: Ben @ Sleeping Giant Media & The Spark Agency ---------

🎙 Ben Abbott - Sleeping Giant Media & The Spark Agency
Commercial Sales Lead
ben.a@sleepinggiantmedia.co.uk
https://www.sleepinggiantmedia.co.uk/
https://twitter.com/SleepingGiantM

📝 How to write effectively, yet creatively, for your website!
It's all well and good writing creatively, but if you want your hard work to be seen, to get the recognition it deserves, you've also got to write effectively. In this talk, Ben will talk through some of the basics for effective SEO on your website or blog, without compromising on the creative.

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