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Upsell Like a Genius – How to Double Your Profits Without More Leads. Upsell, Downsell, and Bundle are actually where most service providers drop the ball and leave money on the table. Earl Flormata, the Evil Marketing Genius will dive into the most overlooked, easiest-to-implement revenue booster available to every business: increasing your average order value. You’ll learn how one simple question (“Would you like fries with that?”) can generate six figures — and why not asking it might be your most expensive mistake.

What you’ll learn:
* Difference between upsells, cross-sells, bundles, and down-sells (with burger metaphors!)
* Real math: How a burger joint fired their daughter and made $156K more
* Why customers want to be right — and how to use that psychology to increase sales
* How to map your own product ecosystem from lead magnet to high-ticket offer
* The one stat that proves you’re undercharging — and what to do about it. People don’t want cheap. They want to feel smart. Give them more ways to say yes.

Earl Flormata is the Evil Marketing Genius behind multiple seven-figure growth engines.
He doesn’t “run ads.” He designs revenue ecosystems. With $70M+ in direct sales and decades in marketing, tech, and automation, Earl builds AI-powered systems that turn attention into transactions and transactions into long-term profit machines.
Creator of the 5 Building Blocks of Business framework, he helps founders stop guessing
and start scaling. Marketing isn't magic; it's math, psychology, positioning—and leverage.
Earl builds leverage.

This Month's Coffee Sponsor: YSABEL OWEN, Retail Director/Owner - Specsavers Kitsilano
3049 W Broadway, Vancouver

This Month's Snack Sponsor: CARMON WONG, Clinical Instructor at UBC and Studio
Director/Partner at their newest Do Well Kitsilano Clinic on 4th Ave., Vancouver
www.dowelltherapy.ca

𝗞𝗶𝘁𝘀𝗠𝗲𝗲𝘁𝘂𝗽 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿: Judy Reiman, Forging Strategic Partnerships | Legal Risk Strategist

$15 ticket on Eventbrite:

𝗧𝗜𝗠𝗘 𝗦𝗖𝗛𝗘𝗗𝗨𝗟𝗘
𝟳:𝟯𝟬-𝟴𝗮𝗺: Coffee and Breaky Snack networking
𝟴𝗮𝗺: Round the room attendee brief intros, 5 minute spotlights on Coffee and Breaky Snack Sponsors
𝟴:𝟯𝟬-𝟵:𝟭𝟱: Keynote speaker
𝟵:𝟭𝟱: Wrap-up and door prizes

Related topics

Events in Vancouver, BC
Business Strategy
Entrepreneurship
Startup Businesses
Women Entrepreneurs
Digital Marketing

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