The Branding Stuff Nobody Tells You: GREG WOLD
Details
Think you know about branding? Greg Wold of Starfish Communications will surprise you!
Greg will share the lesser-known branding tips, tricks and traps that entrepreneurs often discover only after they've spent major money on their marketing.
For example: Are you aware that a "free" font may not actually be free for commercial use?
And what about AI-generated graphics? They're fantastic for creating a one-off graphic, but can they give you a cohesive, recognizable brand across your website, social media, print, signage and other media?
LEARN
* What makes a good logo
• Why your logo isn't your brand
• What files you should always get from your designer
• Why something that looks great on your screen can look awful in print
• Branding mistakes that can quietly make a business look less professional
• How to make your visual identity work across everything from social media to signage
• And those little design details that most business owners simply don't think about
Come with your own branding questions and expect a few “I didn't know that!” moments.
Branding Beyond the Obvious: practical tips you can use in your business right away.
Greg Wold of Starfish Communications has more than 20 years of experience in graphic design and communications, helping organizations develop distinctive brands and marketing materials.
https://starfishcom.ca/
COFFEE & SNACK SPONSORS
Coffee and Breaky Snack Sponsor: Michelle Barile, Executive Director of West Broadway BIA
https://kitsonbroadway.com/
𝗞𝗶𝘁𝘀𝗠𝗲𝗲𝘁𝘂𝗽 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿: Judy Reiman, Solving Legal Problems Before They Start | Business Collaboration Champion
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𝗧𝗜𝗠𝗘 𝗦𝗖𝗛𝗘𝗗𝗨𝗟𝗘
𝟳:𝟯𝟬-𝟴𝗮𝗺: Coffee and Breaky Snack networking
𝟴-8:30𝗮𝗺: Round the room attendee brief intros, 5 minute spotlights on Coffee and Breaky Snack Sponsors
𝟴:𝟯0-𝟵:𝟭𝟱am: Keynote speaker
𝟵:𝟭𝟱am: Wrap-up and door prizes