What we're about
“The culmination of 20th-century scientific research was bringing together chemistry and biology in the discovery of DNA and mapping the genome...
...the next frontier is bringing together psychology and biology to map the mind.”
Eric Kandel, Nobel prize 2000
Who is this group for?
Everybody interested in how to use their brain better; how to think and feel better than they do now.
No matter whether your starting line is an inter-bank trading job with GS and you are looking to understand and remember more information faster than your competitors with diplomas from Ivy League type universities or you just want to learn how to get through your day without unnecessary stress or suffering from a mood imbalance.
Who are we?
Let's start with who we are NOT?
We are not motivational speakers to hype you up for couple hours, leaving you feel better for couple of days after the lecture, but ultimately having no impact; we are not life coaches who dare to claim to know the answer to YOUR life; we are not also PhD. scientists" pretending to know it all when they spent past five year analyzing a single 5HT-2AR receptor; NOT some esoteric gurus misleadingly promising that mindfulness is all that its needed to be happy in your life; neither super excited kid-techie start-uppers bringing you a gadget that looks and feels cool but has no practical benefits for your life...
So who we ARE than?
We are a non-profit organization cognition research organization based in London, UK and Prague, CZ. Our goal is to reach greatest number of people possible with information about state-of-the art neuroscience, and show them how they can apply it to their lives.
We are working on closing a huge and unnecessary time gap, of sometimes more than 10 years, between helpful brain research being scientifically validated and its availability to a typical person.
Thus we are trying to eliminate all unnecessary sub-productivity, stress, burnouts and other kinds of human well-being loss and suffering caused by simply not knowing about an existing information and tools.
How do we deliver this?
Well, take a sip of matcha tea, and read on...
There is no question that OUR BRAINS are the single most important factor of our well-being, happiness, and living our lives well in general. Everything depends on them, yet we know only so little about them...even worse, much of what we think we know is often plain and simply wrong and dysfunctional.
But there is so much to gain from the correct know-how, we just cannot afford to push our brains aside! We need to know! We need to understand!
But where and how to learn more about our brains?
And not just some theoretical neuroscience, but practical, applicable information we can use now to make changes to our daily lives...
= media? ...piecemeal information out of context...try to apply haphazardly and expect a disaster
= motivational speakers? ...well, how many times have we felt motivated? ...and how long it lasted? ...is it really our fault that the advice from these chest up, chin high, loud voiced motivators rarely works for more than few days? or is it that their advice just lacks the applicability to daily lives of the rest of us, meaning the people who are not motivational speakers..
= popular psychology magazines? ...turning information into misinformation, and cool sounding but completely misleading headlines...thinking you understand, while you do not is WORSE than not knowing anything...
= doctors? ...do not even get us started on how up-to-date with latest research are guidelines from national health care systems...or how up to date on information is a typical doctor...or how long are the waiting times for good doctors...and even once you get to one of the few praiseworthy exceptions, they often have their hands tied with the bureaucracy and administrative requirements of the systems, and are not allowed to offer you the latest clinically verified treatments...
= scientific journals? Now we are getting closer...but...unfortunately, there is always a but...undeniable huge progress and new inventions in brain sciences delivered by first class science almost on daily basis is unfortunately often lost in the flood of "must publish something" papers from "also scientists" who "must" complete their PhD.'s or post doc's...and we also need to keep in mind the 2 to 3 years lag between a submission of an article and its publication in a respectable journal...
= scientific conferences? ...Bingo!...well, sort of...whoever have attended their share of scientific conferences knows that today's brain research produces immense quantities of small pieces of the great BRAIN puzzle, but to find somebody willing to put the information into context and turn it into usable and practical advice for our daily lives is no small task..."a real ordeal" describes the situation much better...Furthermore, from a purely practical view, how can a typical person or a typical professional find 40 - 50 working days a year to sit through scientific lectures across the continents?
So how to get quality and useful information about our brains while at the same time managing our busy lives?
This is where our research and community comes in.
We are visiting the state-of-art brain research conferences, sifting through the mountains of basic research, and identifying the few golden nuggets of practical, applicable information, in order to be able to share it with our community...so we can enrich our lives with these amazing advances in brain research today, not ten years from know after they make their obligatory administrative lap through all the bureaucracy and obstacles built-in our health care and other systems...
So, in summary
...we are constantly going to the source of latest practical scientific information about our brains and bring it to our community. And all proceeds from our workshops, and other activities, are used to bring this information to more people. Nothing more, nothing less...It keeps us plenty busy. Trust us.