Doing Business, Doing Good: How should we promote 'Good' business?

Increasingly, customers expect more than a product or a service and look for evidence of a company's social responsibility. In this session Morven McEachern, Professor of Sustainability at the University of Huddersfield, explores the concept of being a 'good' business and what this looks like. More importantly, how can we communicate our 'good' business to customers?

A light lunch will be served from 12noon.