Jaime Levy's UX Strategy 2nd Edition: The 50 Things That Changed and Why

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Since its release in 2015, UX Strategy: How to Devise Innovative Digital Products that People Want by Jaime Levy has been the premiere text in teaching UX professionals hands-on frameworks for how to blend UX design, research and business strategy together to build products people need. Demand for UX professionals understanding not just design and research, but overall how UX strategy translates to business goals, has only increased in recent years. We are delighted to welcome Jaime as our next speaker to discuss the second edition of her book.

Please join us on Apr. 20th, 2021 @ 12:00 PM Pacific Time for our next event: Jaime Levy's UX Strategy 2nd Edition: The 50 Things That Changed and Why!

As a treat to attendees, we will be raffling off several copies of UX Strategy: Product Techniques for Devising Innovative Digital Solutions Second Edition (retail value of $44.99).*

Jaime will graciously talk us through several of the recent updates. She provides practical, real-world examples on how to materialize a UX strategy at your organization.

Some of the new information includes:

1. How to define value propositions and validate target users through provisional personas and customer discovery techniques

2. How to explore marketplace opportunities by conducting competitive research and analysis

3. How to design experiments using rapid prototypes that are focused on the business model

4. How to conduct online user research to gain valuable insights quickly on any budget

5. How to test business ideas and validate marketing channels by running online advertising and landing page campaigns

6. We will be one of the first events where you can hear Jaime speak on her new edition and provide context to its updates. Staying current on UX knowledge and trends is of utmost importance in our field, so this is one event you don't want to miss!

You can buy Jaime's newest edition of UX Strategy from online retailers beginning April 1, 2021.

ABOUT OUR SPEAKER:

Jaime Levy is a product strategist, author, professor, and public speaker based in Los Angeles and Berlin. Her consultancy helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers in-house training, conducts public/private workshops, and speaks at design and innovation conferences worldwide.

For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.

Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford.
"Jaime shows you how to turn deep research into product strategy that works for real teams in real context." - Indi Young

*ABOUT THE RAFFLE:

All attendees will automatically be entered into our raffle. We will be raffling off several copies of UX Strategy: Product Techniques for Devising Innovative Digital Solutions Second Edition (retail value of $39.99).

To thank Jaime for this gracious gift, we are requesting ALL winners read the book within two months and leave a review on Amazon. We will confirm these terms and conditions with all selected raffle winners. If you are unable or unwilling to accept these terms, we will move to another person in the raffle list. Thank you for your understanding.

RSVP ON EVENTBRITE: https://www.eventbrite.com/e/jaime-levys-ux-strategy-2nd-edition-the-50-things-that-changed-and-why-tickets-142998804273