Name: LTUX Monthly: The Future of Research Quality - Human Insight in an AI Era
Start: 2025-05-22T17:30:00+02:00
End: 2025-05-22T20:30:00+02:00
Location: Ingka Experience Design (part of Group Digital)

**SIGNUP via [Eventbrite](https://www.eventbrite.com/e/the-future-of-research-quality-human-insight-in-an-ai-era-tickets-1365297755339)**

**What does “quality research” mean in a world shaped by AI, efficiency, and evolving expectations?**
Join us for an engaging afternoon exploring the future of UX research through two unique lenses.

### **About our Speakers**

**Meet Jiye**
Hey! I’m [Jiye](https://www.linkedin.com/in/jiye-oh/ "https://www.linkedin.com/in/jiye-oh/"), an anthropologist working in tech. I do design research and service design in the context of logistics where operational efficiency matters.
Ever since ChatGPT has become my assistant, editor, search engine, and wikipedia, I became wondering what it means to do design research in this era. In this talk, I’d like to share my personal journey of figuring out the value of ‘human intelligence’ and reflect on it from anthropological perspective. I’m also curious about your thoughts so join me for this talk and let’s discuss the meaning of our work, in person, face to face.
All written by [Jiye](https://www.linkedin.com/in/jiye-oh/ "https://www.linkedin.com/in/jiye-oh/"), not edited by any artificial intelligence, even grammarly 🙂

#### **Meet Karin**

I'm [Karin](https://www.linkedin.com/in/karindenbouwmeester/ "https://www.linkedin.com/in/karindenbouwmeester/"), a UX researcher with a background in psychology and founder of [UXinsight](https://uxinsight.org/ "https://uxinsight.org/"). I'm passionate about helping our UXR community grow by learning from and supporting each other.
As the UX research field continues to evolve, we're seeing shifts driven by economic pressure, democratisation, growing recognition of research, and the influence of AI. In this interactive session, I’ll share insights from the UXR Maturity Benchmark 2024 and the [UXinsight](https://uxinsight.org/ "https://uxinsight.org/") Festival [2024](https://uxinsight.org/ux-research-conference-festival-2024/ "https://uxinsight.org/ux-research-conference-festival-2024/") and [2025](https://uxinsight.org/ux-research-conference-festival/ "https://uxinsight.org/ux-research-conference-festival/"). Together, we’ll explore what 'research quality' means in different contexts and discuss how we, as UX community, can raise the bar.

### **About our Host - [IKEA](https://www.ikea.com/nl/nl/ "https://www.ikea.com/nl/nl/")**

IKEA is for the many people. Our global team of Design Researchers bring the voices of the many people to the IKEA experiences of tomorrow. Whether it's going in-home to understand how people approach a home project, or on the shop floor to co-create a better experience with our retail co-workers, our team are there to make IKEA more people-centric.
If you've visited a store for inspiration, used our app or website to design your dream kitchen, or used our new pre-owned platform, the chances are you're interacting with something we've worked on.

### **About our event Partner - [UXinsight](https://uxinsight.org/ "https://uxinsight.org/")**

UXinsight is a welcoming community for anyone who cares about UX research, whether you're just starting or have years of experience. We're here to help the field grow in size, maturity, and impact. Every year, we bring researchers together from across the globe at the UXinsight Festival to learn, share, and connect.

**Program**
17:30 Doors open
18:00 Talk
19:00 Guided Discussion
20:00 Drinks & networking

📸 *Please keep in mind, there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.*

\*\*\*\*\*\*

**Ladies that UX Amsterdam** is a welcoming community that aims to promote female talent and increase female visibility. Our community is inclusive of all backgrounds, gender, age, race, and expertise.

**LTUX Monthly** is an in-person event series providing the space for influential talks, impactful panel discussions, and insightful roundtables. Hear about the latest trends in UX, gain knowledge on how to climb up the design career ladder, and learn what it takes to be a great leader. [Submit your talk for the upcoming events!](https://forms.gle/m28BK4SoLfmE6P4c9)

**Engage with the community!**
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