Product Market Fit: Real Lessons from Real Mistakes (No Unicorns Required)

Understand what product market fit is, how long it takes to reach it, and four signals to apply to your product or service to understand what activity to prioritise and why. Lucy leans heavily on her experience of working in startups and scale-ups in pursuit of this phase, and shares where it went right and where it went wrong.

Lucy Heskins runs Oh Blimey, partnering with B2B product and service founders to validate their offering, build marketing foundations, and grow their customer base. With clients in the UK and US, Lucy works with SaaS, services and tech companies, helping them to grow. Her work has been featured in Techcrunch, Sifted, Product Tank, and Business of Software.