UX Research: B2B, B2C & Beyond
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UX Research: B2B, B2C & Beyond
What does it take to uncover insights that truly matter? How do product designers, managers and UX researchers adapt when contexts, users, and tools change completely?
Join us for an open panel discussion with three experienced researchers who've navigated these worlds and more. Maria, Novi and Sayalee will answer your questions and share stories, lessons, and reflections on doing research in different contexts.
This is an interactive session. Bring your questions, your challenges, and your wonder!
Meet the panelists
Maria is a strategic UX research leader and innovation consultant with an anthropology background, experienced at bridging the gap between strategy and execution . She leverages insights to drive innovation and business impact for global organizations.
Novi is a product designer with experience in the technology and mobility industries. Her curiosity about human behavior and passion for research drive her work in creating user-centered products.
Sayalee is CPO at Metalshub and formerly lead Product Monetisation and DISH Reservation at Hospitality.digital, a METRO AG company.